“Identity is cause;
brand is effect.”
We all always don't have excessive amounts of cash to spend on deep branding our products through ol' school methods of the past. So we use a different strategy to get into the minds and pockets of our target prospects. Remembering that they want to buy, they're buying right now as we speak, only not from you. But this is only temporary. Knowing that everything is cause and effect, we set ourselves into position, where the message in only a part of it, the image that message projects is contiguous with the company, the product and the people not only working there, but currently buying the product. Who rides a Harley Davidson motorcycle?
“However beautiful the strategy,
you should occasionally
look at the results.”
Don't get lost in the hype of your own concoction, we're building a poison that inebriates the prospect with fantastical Titillations of grandiosity and lubricates their judgement of importance. Your product becomes paramount to other previously held beliefs as they meld together and weave the rationale' for taking proper action.